Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Restaurants, Millennials and the Evolution on the Fast Food Industry in America
When we think of fast food restaurants, we think of junk fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon has been the case in America for a very long time with fast food franchises for example McDonald’s, Wendy’s, Burger King and White Castle ruling the market. However , over the past two decades, fast food in America has slowly and gradually changed from greasy french fries and burgers at McDonald’s to deli sandwiches and also milkshakes at Panera Bakery or Chipotle. This sensation is known as the rise in the ‘fast casual’ restaurants that provide the casual dining connection with healthy, organic meals made with produce that is sourced locally but served at the pace and convenience that one would certainly experience at a fast food cafe. This trend points to a fast-food industry that is altering and becoming healthier while even now maintaining the convenience and the somewhat low price point that created fast food restaurants so profitable in the first place. This essay can have evidence on how the fast-food in America is changing simply by becoming healthier, exotic, personalized, ethical and ambient as well as the role that fast laid-back restaurants and Millennials tend to be playing in driving that change.
The main driver of this shift within the fast food industry is the increased health consciousness of Americans.paper writing services review Based on Miller (182), the natural food movement which was established in the 1960s has been extremely successful in educating People in the usa about the dangers of highly processed foodstuff, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. As an alternative, the movement implored Tourists to eat locally grown meals natural and healthy dinners. The success of this mobility has had a detrimental impact on conventional fast-food restaurants who have frequently come under attack with regard to selling high-calorie meals which can be unhealthy and cause weight problems, diabetes and high blood pressure. Regular fast food restaurants have also been charged of advertising unhealthy servings to children and using unpleasant and highly refined components to make their meals. This kind of increased health consciousness has led to reduced sales in fast food restaurants and constant dangers of class action lawsuits from those who think their medical problems have been caused by eating ready made meals (Dixon et al. 104). In order to deal with this phenomenon, fast food restaurants have greater the number of healthy meals particular menus, but their customer base has not been very high.
The rise connected with fast casual restaurants might be attributed to the fact that they serve healthy food with the same comfort as fast food restaurants. Eagan (178) reports that it is due to this health consciousness the “number of diners visiting fast-casual restaurants grew with ten times the rate of traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown with popularity due to their healthy, refreshing made offerings at a low price in addition to high convenience. Food chains such as Panera Bread and Chipotle are fast casual restaurants that have succeeded throughout providing healthy meals handily. These restaurants have self-service kiosks and drive through windows to compete properly with fast food restaurants by healthy meals in a quick and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include far more fast-casual restaurants.
The tastes of american citizens have also changed, with Millennials being more adventurous using food tastes. Due to the grow of social media, Americans have become more aware of exotic repas such as Mexican, Greek, Judaism, Italian and Chinese and perhaps they are more willing to try these (Williams 1). Moreover, feeding on exotic meals and leaving a comment them on social media raises the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional junk food restaurants still offer conventional meals such as burgers, french fries, and chicken they are getting edged out by fast-casual restaurants which offer a wide range of incredible meals which customers may customize in a dozen different ways. The ability to customize meals is very important to Millennials who are right now the dominant working generation in America as they see meals as an extension of their individuality (Eagan 177). These general trends point to a future where take out will consist of exotic along with international cuisines which will be really customizable.
Yet another shift in food perspective that has been experienced in America is the increased need to eat within the environmentally friendly and socially aware manner. There is an increase in the necessity to eat food that has been sourced locally to support local farmers and native economies and also to eat food containing is grown in an good for the environment manner (Miller 182). Frequently , the food served at traditional fast food restaurants violates all these ideals as the breeding of such animals is done in cages, the food is grown using pesticides, and they do not assistance local farmers. On the other hand, fast casual restaurants often espouse these ideas and more Tourists, especially Millennials are choosing rapid casual restaurants over regular fast food restaurants to express their particular beliefs on ethics regarding food sourcing. In the future, junk food is likely to be ethically sourced by local farmers using organic and natural and pasture raised components.
The rise of social media and the need to share one’s activity to get social capital has also changed what Millenials require regarding fast food joints by improving the patronage of areas and food that is photograph perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires in which restaurants have great mood and artistically presented meals that is ‘Instagram ready’ even though they are not fine dining dining places, and they are willing to pay a little more for the experience. Fast-casual restaurants similar to Chipotle have capitalized for this by having a brick and iron theme with high ambient illumination that has attracted Millennials within droves (Dixon et ‘s. 104). These changes show that traditional fast food restaurants are increasingly being edged out by fast-casual restaurants which provide a good ambiance that can provide web 2 . 0 likes for Millennials. Using this trend, it looks like fast food dining places will have to become posh in order to compete effectively.
These changes in the fast food industry can be attributed to the coming old of millennials who are now working and have disposable cash flow to spend eating out, their thinking about healthy food and the values of food sourcing as well as production have played an important role in making fast food better and fueling the increase of fast-casual restaurants. According to Williams (1), Millennials are more likely to cook their foodstuff than to eat out which might lead to a decline throughout eating out generally as really them get into the job market and are earning salaries. Social media has also fueled these modifications as it has made exotic repas more popular and also required that dining places become more chic and ambient so that they can take photos in addition to post them online within social media sites. The internet has also made it easier for in spread the concept of healthy food, environmental awareness, ethical food sourcing as well as the dangers of refined food to help more people than before. This particular generation will continue to effect not only the fast food sector but food trends on the whole.
From the former discussions, it is clear the fact that fast food industry in America is definitely poised for significant modifications as a result of increased health brain, fast casual restaurants, as well as the Millennial generation. The future of ready made meals is likely to include healthier food, exotic food, ethically noted ingredients, and more choices. In addition, fast food restaurants are likely to be much more chick and ambiently decorated even as they focus on serving food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.